Influence- the capacity to have an effect on the character, development, or behavior of someone or something.
As believers we should be the ultimate influencers! In Matt 5:13-16, Jesus teaches that we are to be the salt and light of the world (I love the MSG version!). What this passage is saying is, it is our job to set the standards and be the examples of our faith and belief in God. We should bring truth, positive vibes, love, compassion, etc to the world so that they will KNOW who we represent and hopefully be inspired to reflect this lifestyle as well.